Public Awareness & Environmental Literacy
Inform. Unite. Protect.
Protecting Loreto starts with shared understanding. At Keep Loreto Magical, public awareness is the foundation of everything we do—from conservation and advocacy to education and community action.
We bring together citizens, scientists, educators, artists, and journalists to share credible information, foster honest dialogue, and ensure environmental decisions are grounded in facts, not politics or speculation.
“The most important thing in communication is to hear what isn’t being said.”
How We Do This
Preserving knowledge through the Norm Christie Library, the most comprehensive Baja California–focused collection on the peninsula
Supporting independent media and transparency, helping ensure environmental issues are reported accurately and responsibly
Public forums and updates that connect residents directly to decision-making
Art, storytelling, and education programs that turn information into connection and care
Guided hikes and field learning that help people understand Loreto’s land, water, and ecosystems firsthand
When people share trusted information—and experience the land themselves—they are empowered to act together.
Public awareness isn’t about messaging. It’s about truth, access, and giving the community the tools to protect what it loves.