Recycling & Waste Reduction
Stopping Pollution Before It Reaches the Sea
In Loreto, recycling isn’t symbolic — it’s preventive. When waste isn’t managed properly, it ends up in arroyos, estuaries, and the Gulf of California.
Keep Loreto Magical works to keep recyclable materials out of landfills and out of the ocean by strengthening local recycling systems, supporting responsible operators, and reducing single-use plastics at the source.
“Every piece of plastic ever made still exists today.”
What We Do
Support Loreto’s local recycling infrastructure, helping ensure materials are actually reused or recycled
Prevent ocean pollution by stopping plastics and debris before they reach waterways
Advocate for waste reduction, including bans on single-use plastics and better municipal practices
Educate residents and visitors about responsible consumption and disposal
Track outcomes, promoting transparency and accountability in recycling efforts
Why This Matters
Global recycling markets don’t favor small communities — but Loreto can’t afford to let waste fall through the cracks. Every bottle, bag, or piece of plastic diverted from the dump reduces harm to wildlife, public health, and marine ecosystems.
Recycling is one piece of a larger goal: fewer disposables, smarter systems, and a cleaner future for Loreto.
“Reuse the Past, Recycle the Present, Save the Future.”
Events
Beach Clean-Ups
Loreto has a well-functioning Committee for the Maritime Federal Zone (municipal and federal governments) which removes trash and debris from beaches in the municipality on a daily basis. Yet despite all these efforts, there is still trash on the beaches and in the arroyos.