Our Mission

Protecting Loreto’s Water, Environment, and Heritage

Keep Loreto Magical protects Loreto’s vital water resources—from the Gulf of California to the watersheds of the Sierra de la Giganta—while empowering the community to sustainably preserve its environment and rich cultural heritage.

Advisory Committee

Experienced Leaders. Trusted Stewards.

Our Advisory Board brings together environmental experts, scientists, community leaders, legal advisors, and business professionals—all united by a commitment to protect Loreto.

Their guidance ensures our work is strategic, transparent, and built for long-term impact—so every initiative strengthens the environment, supports the community, and preserves what makes Loreto truly special.