Expanding Environmental Literacy
Educating future conservation leaders, expanding knowledge of our surroundings, and increasing public awareness are often the first steps towards preserving a healthy environment.
EVENTS
Guided Hikes
Walk the Land. Feel the Magic!
There’s nothing quite like watching the sun rise over the Gulf of California, with the Sierra de la Giganta at your back and the untouched desert stretching before you. These moments on the trail don’t just take your breath away — they awaken something deeper: a sense of connection, and a drive to protect what’s precious.
Our Guided Hikes Program introduces both locals and visitors to the natural wonders of Nopoló Park and Loreto II Park — two of Loreto’s most breathtaking national treasures. Along the way, you’ll learn about the delicate balance of desert life: how each plant, bird, and animal plays a role in sustaining this ecosystem — and how your footsteps can help protect it.
Led by knowledgeable and passionate guides, these hikes are more than scenic — they’re a call to conservation.
Join us on the trail and become part of the movement to Keep Loreto Magical.
Programs
Public Awareness
Inform. Unite. Protect.
Tackling climate change and defending Loreto’s natural resources starts with one essential ingredient: shared truth.
At Keep Loreto Magical, we believe public awareness is the foundation of all meaningful environmental action. That’s why we bring together citizens, scientists, and journalists to foster honest dialogue, share credible data, and build a collective understanding of the challenges we face — and the solutions we need.
By promoting transparency and supporting partnerships with responsible media, we help ensure that the people of Loreto are informed, engaged, and empowered to make decisions that safeguard our environment and our future.
Because when we all see the same facts, we can move forward together.
Art & Education
From Curiosity to Conservation.
Before people can act to protect the environment, they must first understand why it matters to them personally. That’s where our Art & Education Program begins — by using creativity and learning to awaken curiosity, connection, and care.
At Keep Loreto Magical, we support a wide range of educational initiatives that help people see Loreto’s environment through both scientific and artistic lenses. Whether it’s partnering with local muralist Uli Martinez to create powerful public art about water conservation, or collaborating with groups like Conserva Loreto to bring science-based programs into schools, we believe education is the spark that ignites long-term stewardship.
Through art, storytelling, research, and hands-on learning, we’re helping the people of Loreto — young and old — not just ask “What can I do?” but believe they have the power to do it.
“Earth and sky, woods and fields, lakes and rivers, the mountain and the sea, are excellent schoolmasters, and teach us more than we can ever learn from books.”