Blue Whale Festival

How can we protect the house of the largest animal on Earth? 

What we say and what we do matters—especially to the species whose survival depends on our choices.

When we talk about ocean conservation, we must begin by recognizing our deep connection to the sea. The ocean profoundly shapes human life, and in turn, our actions can quickly and dramatically affect its health.

Here in Loreto, the protected waters of our National Marine Park have created conditions for countless species to thrive. It is our shared duty to ensure it stays that way. While we are proud to show the world that Loreto is evolving as an adventure travel destination, we must also admit there are challenges. Certain tourism activities need stronger regulation, and land-use pressures from our growing community demand urgent attention. Every activity—on land or sea—should be weighed honestly: what benefits do we truly gain, and at what cost to the fragile balance that sustains us all?

The recent celebration of the 4th Blue Whale Festival offered the perfect moment to reflect on what it means to remain a true marine sanctuary. During the science documentary presented by renowned whale researcher Diane Gendron, we were reminded how these giants of the sea depend on some of the tiniest forms of life for survival, and how vulnerable they are to the disruptions caused by human behavior.

Ironically, just days before the festival, Loreto welcomed another cruise ship. These enormous vessels pose undeniable threats during critical feeding periods—noise, water pollution, food migration disruptions, and the risk of collisions all put blue whales at risk. Without careful management, our conservation efforts could be undermined.

As Loreto promotes itself as a premier destination to see blue whales, thoughtful action is essential. This is a powerful opportunity for collaboration among the community, local government, and conservation partners. Together, we must set clear management protocols to reduce pollution (including addressing our overloaded sewage treatment plant), regulate high-impact activities, and carefully plan population growth.

Your voice matters. By sharing your opinions, you help local authorities understand community priorities. And your donations to The Ocean Foundation, fiscal sponsor of our Keep Loreto Magical network, provide the resources needed to continue this vital work.

Stay tuned—we have much more to share as we work together to protect our magical coasts and the species that call them home.

Coastal Restoration

Let’s keep it Magical by making it Clean & Healthy

What a wonderful way to kick off 2025—with action!

Since early January, the Keep Loreto Magical network has been hard at work alongside the community, restoring and protecting our coastline. In the first days of February, our efforts grew stronger with the support of municipal authorities and the National Commission for Protected Areas (CONANP), who joined the task preparing the waterfront and estuary for two awareness events: the 3rd Loreto Bird & Wetland Festival and the 4th Blue Whale Festival..

As our beautiful town of Loreto gains popularity, the fragility of its ecosystems becomes ever more apparent. That’s why activities that protect and restore environmental health are so essential. Thankfully, more helping hands and tools are joining the effort as we continue our fight against invasive species, unregulated construction, trash, ocean pollution, ignorance, and greed.

The well-known phrase, “Think globally, act locally” (promoted by the United Nations), resonates deeply here in Loreto. Coastal restoration is critical because our shores form the living interchange between land and sea. One important lesson: trash must never end up in the water. Once it does, it quickly breaks down into a “plastic soup,” nearly impossible to collect.

Through microplastic cleanups, reintroduction of native flora, and removal of invasive grasses, we are preventing coastal erosion and ocean pollution while creating vital shelter for native and migratory species—small mammals, birds, reptiles, and desert pollinators. These efforts help preserve a large section of the biological corridor that lies within the protected boundaries of three national areas: Bahía de Loreto, Nopoló, and Loreto II.

Coastal restoration also provides valuable opportunities to catalogue debris, measure progress, and highlight how recycling reduces waste in town while keeping our beaches beautiful—for locals and visitors alike.

A big shoutout to all of our conservation partners who remain aware, proactive, and dedicated.
A warm welcome to new nature guardians eager to join our upcoming restoration activities.
💙 Heartfelt gratitude to every donor supporting this work through our fiscal sponsor, The Ocean Foundation.

Stay tuned for our next events and check out our upcoming post on how to properly recycle in Loreto. Together, we can keep our coasts clean, our ecosystems healthy, and our town magical.